Launch 360 SEO & Organic Lead Generation
Launch 360
Leadership Assessment SaaS
SEO Strategy, Technical SEO, Keyword Research, Content Optimization, Information Architecture, Internal Linking, GA4 Tracking, Conversion Optimization
Launch 360 had struggled with organic visibility for more than two years, generating fewer than 10 monthly organic sessions, near-zero impressions, and no meaningful organic conversion data. Poor indexing, weak internal linking, fragmented content, and unclear conversion paths were limiting its ability to capture relevant search demand.
Our digital marketing team implemented an intent-driven SEO strategy covering technical audits, sitemap restructuring, canonicalization, internal-linking improvements, keyword clustering, content optimization, and topic-based information architecture. GA4 event tracking was added for CTA interactions and form submissions, while UX and conversion paths were refined to connect search traffic with business actions.
Within the measured six-month comparison, monthly organic sessions increased to 2,000+, organic impressions grew by 300–500%, and 12–18 keywords reached positions 1–3. The strategy also generated 20–40 monthly organic leads and reduced user drop-off by 25–40% following UX improvements.
