Turning Health Science into a Subscription You Can Trust
E-Commerce/Dietary Supplement
Services Provided
Project Overview
Omapure seeks to transform the wellness and supplement industry with clinically tested Omega-3 supplements. They aim to provide digital wellness supplements based on three primary principles: sustainability, science-based, and purity. Their goal was to become a trusted supplement brand that delivers science-based wellness products.
Omapure contacted Digisoft Solution to create a Shopify-based subscription website that aligns with their vision. We built the website that shows their brand promise for wellness essentials.
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The Concept
The primary vision of Omapure was to reduce the manual process of reordering for its customers. Their goal is to create a smart subscription model. It helps their customers to set their requirements and receive them at regular intervals. This process helps loyal clients get the necessary supplements on time. Here, our challenge was to design and create a subscription model that seamlessly integrated with the Shopify store. It is necessary to keep regulatory compliance, secure transactions, and transparency. We at Digisoft Solution brought their vision to form an automated subscription model that makes every step simple, from sign-up to delivering orders. Hence, this proves the trustworthiness of Omapure.
About the Client
Omapure is the leading brand that delivers scientifically proven Omega-3 supplements. They source from sustainable fisheries and execute multiple quality checks to maintain their medical-grade Omega-3 standard. It allows its clients to select their subscription model according to their wellness needs.
Core Features & Functionalities
Smooth Subscription Management
Customers can easily manage subscriptions with an integrated automated subscription model that helps them choose regular delivery or one-time delivery. They can also pause or change their subscription preferences anytime with a single click.
Secure Payments
Customers will get a tailored auto-renewal and billing interval feature that helps to manage their payments with instant renewal and security.
Smooth Subscription Management
Customers can easily manage subscriptions with an integrated automated subscription model that helps them choose regular delivery or one-time delivery. They can also pause or change their subscription preferences anytime with a single click.
Modern Customer Dashboard:
It is easy for Omapure customers to cancel, change, or pause their subscriptions quickly and smoothly.
Tailored Dashboard:
On this website, we integrated an analytics dashboard that shows churn insights, trends, and other details.
Transparency & Sustainability Integration:
You will also check out details of testing & sourcing certificates in the product pages directly.
Automated Communication:
Omapure customers will receive notifications via email or SMS for order confirmations, loyalty rewards, health tips, delivery tracking, renewals, and other details.
Technologies We Used
We built the Omapure website on Shopify and integrated third-party apps and native tools, which makes it flexible and scalable.
Shopify Custom Development
We use Shopify as the basis of the website. Our experts used Shopify Liquid to create custom templates. These templates are used for the customized product pages and subscription buttons. To boost renewal reminders, order grouping, and automatic discount codes, we integrated Shopify checkout scripts. We must smooth backend automation, and we have also integrated Shopify Flow.
Recharge Payments Integration
At Digisoft Solution, we integrated a recharge subscription that gives steady API based solutions. It is also helpful in regular orders, which quickly sync with Shopify. With this, it is easy for customers to handle their subscriptions from the engaging dashboard.
Klaviyo for Marketing Automation
Our experts also integrated Klaviyo so their customers can easily get notifications for abandoned carts, reward points, and subscription renewals. We designed and developed customer segmentation for the feedback loops and campaigns.
Order Management & Logistics
We integrated ShipStation API for order tracking and an AI-driven fulfillment system. There is also the Shopify Admin that helps in quickly syncing inventory and shipping updates. It ensures consistency and transparency.
Analytics & Insights
We also set up GA4 and Google Tag Manager, which help in tracking churn behavior, subscription conversions, customer lifetime value, and many others. Our developers also used Hotjar to check journey heatmaps and user behavior. It also allows us to regularly optimize UX.
Testing Method
At Digisoft Solution, we completed testing of the Omapure website to provide the best user experience and secure shopping process.
Analytics & Insights
We also set up GA4 and Google Tag Manager, which help in tracking churn behavior, subscription conversions, customer lifetime value, and many others. Our developers also used Hotjar to check journey heatmaps and user behavior. It also allows us to regularly optimize UX.
Functional Testing
We also set up GA4 and Google Tag Manager, which help in tracking churn behavior, subscription conversions, customer lifetime value, and many others. Our developers also used Hotjar to check journey heatmaps and user behavior. It also allows us to regularly optimize UX.
Analytics & Insights
Our expert QA testers performed functional testing to check the subscription process. It included renewal, signup, checkout, and cancellation methods. We also verified Klaviyo, Recharge, and Shopify to provide a seamless experience.
Security & Compliance Testing
Our experts also performed security testing to verify PCI DSS compliance. It helps us to ensure that all transactions are aligned with industry standards. We also conducted susceptibility scans and penetration testing to secure transactions and customer data.
Cross-Device & Browser Testing
We conducted cross-browser and device testing to ensure that it gives the best results on every device and browser. We also completed mobile optimization of the website so that its customers can do supplementary shopping easily.
Performance & Load Testing
It is crucial to verify the load and performance testing so we ensured the platform always stayed stable by simulating heavy subscription traffic with LoadNinja and Apache JMeter. We also boost SEO performance and page load speed by optimizing cached images and image compression.
User Acceptance Testing (UAT)
We collaborated with the Omapure team to check user flows and also gather customer feedback to simplify the flow.
Outcome
Omapure gets its desired results with Digisoft Solution's digital transformation. They have a vision of sustainability, science, and modernity.
- They saw a boost in recurring orders within the first few months of their launch.
- There is an improvement in customer retention with smart interaction.
- With a smooth subscription flow, there is a boost in checkout completion rate.
- Now Omapure is the leading name in digital wellness with its modern approach to wellness commerce.