Influsway A B2B Influencer Marketplace Built to Scale
About the Client
Influsway
- IndustryInfluencer Marketing
- RegionUAE
- PlatformWeb Platform
- Delivery3 Months
Influsway is a platform built for the influencer marketing ecosystem, enabling structured collaboration between brands and content creators. It operates with defined user roles, each accessing a controlled interface.
The system supports region‑specific payment processing through a localized provider and is designed for flexibility, allowing new workflows, roles, and integrations to be added as the platform scales and evolves.
Project Overview
Building A Secure Marketplace For Brand‑Creator Collaboration
Influsway is a streamlined platform enabling secure collaboration between brands and creators. It provides a scalable environment for managing campaigns, complex payment flows, and analytics. Digisoft Solution developed a full‑stack application that supports multiple user roles and enables business growth.
The system simplifies campaign creation, bid management, payouts, and performance tracking, helping brands improve ROI while ensuring transparent opportunities for influencers.
The Concept
A B2B Marketplace Built For Brands & Creators, Not One‑off Campaigns
Influsway is a B2B influencer marketplace for the Middle East and South Asia that connects brands with creators across niches like food, fashion, travel, beauty, and technology. Brands can post campaigns, set budgets, and receive bids from verified creators.
Payments are held until approval, ensuring secure transactions, transparent workflows, and reliable collaborations within the creator economy.
Key Challenges We Addressed
Solving System‑Level Challenges Across Roles, Payments & Analytics
As we understand, building Influsway required solving multiple system‑level and integration challenges. Most of the challenges we needed to address included support for secure payments, real‑time campaign workflows, analytics tracking, and handling external social platform data at scale.
Payment System Migration (Stripe to MamoPay)
The existing Stripe‑based payment system did not align with region‑specific requirements. Migrating to MamoPay introduced a link‑based flow instead of direct charges. The project required redesigning internal payment state tracking, transaction lifecycle mapping, and refund handling while preserving existing records.
Custom Payment Hold and Release Logic
Our client required a controlled payment flow in which funds are not released immediately upon initiation. Since MamoPay lacks native escrow, we built a custom system to manage payment intent, hold, approval, and release states. With this approach, we ensure reliable storage and recovery during failures or retries.
Webhook Processing and Data Consistency
Payment and transaction updates were received asynchronously via webhooks, leading to duplicate events, out‑of‑order delivery, and inconsistent provider retry behavior. We implemented strict event verification, idempotent processing, and state validation. This ensured a single event could not modify a transaction multiple times or cause balance inconsistencies.
GA4 Funnel Tracking Gaps
The initial analytics setup inconsistently captured critical user events across the platform, including campaign creation, influencer applications, bid acceptance, and payment completion. This resulted in limited visibility into user flows and drop‑off points across the conversion funnel.
Codebase Structure and Performance Issues
As the platform scaled, the codebase accumulated redundant queries, unused API routes, and inefficient data handling patterns. Poor indexing in certain database tables led to slower query performance under load, resulting in delays in fetching campaign data, user profiles, and transaction history during concurrent use.
Social Platform Data Integration (Instagram & Facebook)
The platform required integration with external social APIs to fetch creator performance data using OAuth flows, including access token expiration, refresh cycles, and restricted permissions. This was essential for retrieving accurate metrics such as follower count, engagement rate, and content reach. Inconsistent API responses were normalized into a unified internal data structure.
Solutions We Implemented
Engineered Solutions For Scalable, Traceable Workflows
Payment System Migration and Flow Rebuild
Our Laravel developers rebuilt the payment layer to support MamoPay's link‑based system while maintaining internal transaction state tracking. We mapped all payment events into an optimized lifecycle that preserved consistency across creation, confirmation, and refund scenarios.
Payment Link → User Pays → MamoPay Webhook → Backend Validation → DB Update → Status Change → Release Trigger.
Internal Escrow State Management
We executed a structured state machine to manage payment lifecycle stages, including initiation, hold, approval, and release. Each transaction state is persisted in the database with strict validation rules to ensure accuracy, even during retries or system failures.
Reliable Webhook Processing Layer
Our team implemented an idempotent webhook processing system using unique event IDs to prevent duplicate handling. Each event is validated and processed within database transactions to ensure consistency. Retry‑safe logic was implemented to prevent delayed or repeated webhooks from affecting financial records.
Standardized Analytics Event System
We restructured the GA4 tracking layer by defining consistent event triggers across the platform. Our experts mapped key user actions into a structured event flow, enabling clear visibility from signup to campaign completion and payment release.
Database and Backend Optimization
We optimized backend services by eliminating redundant queries, restructuring API endpoints, and implementing proper database indexing. With these changes, we improved response times for campaign data, user dashboards, and transaction history that occur under concurrent usage.
Social API Integration Layer
Our experts developed a unified integration layer for the Instagram and Facebook APIs, handling authentication, token refresh, and data normalization. External metrics are standardized into a consistent format for use in influencer profiles and analytics dashboards.
Core Features
Connected Campaigns & Transparent Payments
We designed Influsway as a connected system in which campaigns, payments, user roles, and external data flow together in a controlled, traceable manner.
Live Platform
Sections We Designed & Engineered Into Production
Technologies and Tech Stack Used
A Focused Stack For Real‑Time Marketplace Operations
We built the Influsway platform on a structured backend and a responsive interface. It is designed to handle real‑time interactions, financial transactions, and consistent data flow across multiple user roles.
Laravel 12 (PHP)
MySQL
Blade, JavaScript
MamoPay API
Google Analytics 4 (GA4)
Git
VPS Infrastructure
Testing & Quality Assurance
Validated End‑To‑End For Accuracy, Security & Scale
- Functional & workflow testing across roles and campaigns.
- Role‑based access testing for secure permissions.
- Data integrity checks for campaigns, payments, and records.
- Integration & webhook testing for system reliability.
- Performance testing under high user and campaign load.
- Payment flow validation from initiation to refunds.
- End‑to‑end user acceptance testing across all roles.
- Cross‑device UI testing for a consistent experience.
Approach & Timeline
From Discovery To Launch In 3 Focused Months
Core Setup & System Foundation
Payments & Transaction Flow
Social Connections & Admin Controls
Tracking & Optimization
Final Testing & Client Handoff
Outcome or Measurable Results
A Marketplace Platform Built To Scale With Influsway
Clear improvements across campaign workflows, payment reliability, tracking visibility, and system performance. These changes enabled faster operations, reduced errors, and provided a more stable, scalable platform experience.
Faster Campaign Creation And Approval Cycles
Fewer Payment State Errors And Failures
Increase In Conversion Across Key User Actions
Improvement In Platform Load Time And Response Speed
Digisoft Solution delivered an optimized, reliable platform that integrates campaigns, payments, and user workflows into a single system. The result is a stable foundation that supports growth, simplifies operations, and makes the platform ready for long‑term use.
